\u003cdiv class=\"rich_media_content\"\u003e\u003c!--NO_AD_ERROR_2--\u003e\u003cp data-source=\"cke\"\u003e过去三年间，“兔墩墩”“龙墩墩”“蛇墩墩”系列产品成功面世，使�年北京冬奥会“冰墩墩”这一IP延续了热度，成了连接奥运文化与大众生活的重要纽带。马年将至，11�日，庆祝北京冬奥会四周年暨奥林匹克历史知识产权授权产品——“\u003c!--SECURE_LINK_BEGIN_0--\u003e冰墩墩\u003c!--SECURE_LINK_END_0--\u003e”马年系列新品在国家体育场鸟巢金色大厅正式发布，“马墩墩”带着中国人民对马的美好诠释，继续向世界讲述中国故事。\u003c!--NO_AD_0--\u003e\u003c!--EOP_0--\u003e\u003c/p\u003e\u003c!--PARAGRAPH_0--\u003e\n\u003c!--VIDEO_0--\u003e\u003cspan style=\"text-align: center;font-size: 13px;color: rgb(136, 136, 136); line-height: 14px;margin-bottom: 22px;margin-top: 8px; display: block;\"\u003e\u003c/span\u003e\n\u003cp data-source=\"cke\"\u003e“马墩墩”的形象以赤兔、青鬃、桃花、白龙、乌骓、飞黄这“六匹神驹”为设计灵感，将中华“名马文化”的精髓融入其中。“马墩墩”以全新的艺术形态将“冰墩墩”形象与“十二生肖”文化相结合。既体现了中华文化中人们对“马”的特殊情感，也让历经千年的精神寓意在当下依然能引发共鸣。\u003c!--NO_AD_1--\u003e\u003c!--EOP_1--\u003e\u003c/p\u003e\u003c!--PARAGRAPH_1--\u003e\n\u003cp\u003e\u003c!--IMG_0--\u003e\u003c/p\u003e\n\u003cp data-source=\"cke\"\u003e\u003cstrong data-source=\"cke\"\u003e北京冬奥会和冬残奥会会徽设计者“马墩墩”设计师 林存真：\u003c/strong\u003e今年它“跑”起来以后，我们把这个和中国山水画当中云山的造型结合在一起，让它有平步青云的概念，这种奔跑和速度的感觉，和“更高、更快、更强”的奥林匹克精神更加贴合。\u003c!--NO_AD_2--\u003e\u003c!--EOP_2--\u003e\u003c/p\u003e\u003c!--PARAGRAPH_2--\u003e\n\u003cp data-source=\"cke\"\u003e过去三年间，“兔墩墩”“龙墩墩”“蛇墩墩”系列产品成功面世。使得“冰墩墩”这一IP深深印刻在广大消费者的心中，成了连接奥运文化与大众生活的重要纽带，这样的发展和结合也让奥运遗产焕发出不朽的生命力。\u003c!--NO_AD_3--\u003e\u003c!--EOP_3--\u003e\u003c/p\u003e\u003c!--PARAGRAPH_3--\u003e\n\u003cp\u003e\u003c!--IMG_1--\u003e\u003c/p\u003e\n\u003cp data-source=\"cke\"\u003e\u003cstrong data-source=\"cke\"\u003e国际奥委会委员 于再清：\u003c/strong\u003e我觉得它的影响力超出了奥林匹克精神和奥林匹克运动本身，是中国文化与奥林匹克精神非常好的融合。\u003c!--NO_AD_4--\u003e\u003c!--EOP_4--\u003e\u003c/p\u003e\u003c!--PARAGRAPH_4--\u003e\n\u003cp data-source=\"cke\"\u003e（总台记者 罗子瑛 邓煜洲）\u003c/p\u003e\n\n\n\u003cstyle\u003e.rich_media_content{--news-tabel-th-night-color: #444444;--news-font-day-color: #333;--news-font-night-color: #d9d9d9;--news-bottom-distance: 22px}.rich_media_content p:not([data-exeditor-arbitrary-box=image-box]){letter-spacing:.5px;line-height:30px;margin-bottom:var(--news-bottom-distance);word-wrap:break-word}.rich_media_content{color:var(--news-font-day-color);font-size:18px}@media(prefers-color-scheme:dark){body:not([data-weui-theme=light]):not([dark-mode-disable=true]) .rich_media_content p:not([data-exeditor-arbitrary-box=image-box]){letter-spacing:.5px;line-height:30px;margin-bottom:var(--news-bottom-distance);word-wrap:break-word}body:not([data-weui-theme=light]):not([dark-mode-disable=true]) .rich_media_content{color:var(--news-font-night-color)}}.data_color_scheme_dark .rich_media_content p:not([data-exeditor-arbitrary-box=image-box]){letter-spacing:.5px;line-height:30px;margin-bottom:var(--news-bottom-distance);word-wrap:break-word}.data_color_scheme_dark .rich_media_content{color:var(--news-font-night-color)}.data_color_scheme_dark .rich_media_content{font-size:18px}.rich_media_content p[data-exeditor-arbitrary-box=image-box]{margin-bottom:11px}.rich_media_content\u003ediv:not(.qnt-video),.rich_media_content\u003esection{margin-bottom:var(--news-bottom-distance)}.rich_media_content hr{margin-bottom:var(--news-bottom-distance)}.rich_media_content .link_list{margin:0;margin-top:20px;min-height:0!important}.rich_media_content blockquote{background:#f9f9f9;border-left:6px solid #ccc;margin:1.5em 10px;padding:.5em 10px}.rich_media_content blockquote p{margin-bottom:0!important}.data_color_scheme_dark .rich_media_content blockquote{background:#323232}@media(prefers-color-scheme:dark){body:not([data-weui-theme=light]):not([dark-mode-disable=true]) .rich_media_content blockquote{background:#323232}}.rich_media_content ol[data-ex-list]{--ol-start: 1;--ol-list-style-type: decimal;list-style-type:none;counter-reset:olCounter calc(var(--ol-start,1) - 1);position:relative}.rich_media_content ol[data-ex-list]\u003eli\u003e:first-child::before{content:counter(olCounter,var(--ol-list-style-type)) '. 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